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Starbucks to rebrand selected locations to offer beer and wine

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From Restaurants & Institutions:

Starbucks location to serve booze

UPI, July 17, 2009 Friday 12:42 PM EST

“Starbucks said one of its Seattle stores will serve a variety of beer and wine as part of its effort to rebrand the location as a locally-oriented cafe.

The store, set to reopen next week after renovations under the new name “15th Ave. Coffee and Tea,” will offer a half dozen varieties of beer and wine in an attempt to expand business during the slow evening hours, USA Today reported Friday.

Major Cohen, senior project manager at Starbucks, said a bottle of beer or a glass of wine will sell for between $4 and $7. He said Starbucks is planning to open two similar locations in the Seattle area and the concept could be spread to other cities if it proves successful”.

Read the rest of the article here:

http://www.rimag.com/articleXML/LN1008022026.html

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