So You Want To Be A Waiter

The best book on waiting tables that you have never read – yet

Steakhouses work the bar angle to attract guests

Premium steakhouses are using expanded bar offerings, in both the food and drink realm, to bring guests back to their dining rooms and bars. They are offering smaller and less expensive variations on their normal fare, almost in a tapas style. They are also rolling out signature drinks in order to capture a younger demographic.

mortons

 

 

 

 

 

 

 

 

 

 

 

Morton’s has their “Power Hour” in selected locations. They have some value-priced $5 glasses of wine, $7 “Mortini’s” (selected Martinis, Cosmopolitans and Mojitos) and they are offering $6 “bar bites”, including miniature crab cakes, trios of little burgers, four tiny filet mignon “sandwiches” and “iceberg wedge bites”.

Palm

 

 

 

 

 

 

 

 

The Palm Steakhouse has upped the ante with their “Prime Times Bites” bar menu. They also have trios of “sliders”, theirs being Kobe beef. They have a smaller version of their massive fried calamari bowl, plus they have mini crab cakes, a trio of steak “capri” sliders (steak, basil and mozzarella) and little Philly steak bites. Prices range from $7 to $12  but from 5-7pm and after 9pm, they sell for the unheard of price of $3.50 (three Kobe beef sliders for only about 50 cents more than Krystal or White Castle burgers?!!??) They have also done an upscale makeover of the look of their bar tables . This is rolling out nationwide as I write this, having been tested in certain locations.

flemings

 

 

 

 

 

 

Fleming’s Steakhouse has their “5 for $6 ’til 7” promotion in their bar. For $6, they have 5 premium cocktails, 5 value priced wines and 5 appetizers such as “tenderloin carpaccio”, seared ahi tuna and “wicked cajun barbecue shrimp”. This is served from 5pm to 7pm.

These are examples of fresh thinking in the steakhouse sector. They augment the usual summer special dinner deals that chains have been offering during their slower months and are intended to expand their demographic.

How things have changed since 2005 when Nation’s Restaurant News ran an article entitled “Big high-end steakhouse chains are primed for 10% growth”. Here’s a snippet of that optimistic report:

“Demand for high-end steakhouses seems to have continued to rise in many markets across the country. ‘I’ve never seen anything like this in 25 years,’ said Dave Cattell, chief development officer for Ruth’s Chris, the 86-unit chain based in Metairie, La. ‘There are lots of opportunities, and I don’t see any end in sight.’ “.

You can access the rest of the article here:

http://findarticles.com/p/articles/mi_m3190/is_9_39/ai_n13251038/?tag=content;col1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: