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Master of Wine

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What is a Master of Wine?

It is a certification of profound knowledge of wine, granted by the Institute of Masters of Wine, after at least 3 years of study. It’s based in the UK, which unsurprisingly has the most Masters of Wine by a long shot. The time frame is often much longer however, as a MW (and it is abbreviated as a title after ones name) requires an encyclopedic knowledge of the wine trade. As a measure of the difficulty of attaining this certification, there are only 26 MWs currently in the US and only 275 (or 273, depending on which figure you accept) in the entire world. Another barrier to obtaining this certification is the cost of the program. A US citizen will pay a minimum of $7800 for three years ($2600 a year), and this doesn’t guarantee passage within the three year period. There are other additional and associated costs involved as well.

A potential candidate must pass at least one part of the three part testing program within three tries. Candidates must also have 5 years of experience in some facet of the wine trade.

If you see the MW listed after an author’s name, you can be assured of a total command of all aspects of the wine world. This doesn’t mean that their opinion is sacrosanct though.

This accodae isn’t to be confused with such other titles as Master Sommelier or any other such titles. There is only one Master of Wine.

For more information about the Institute or the program, go here:

http://www.mastersofwine.org/

Starbucks to rebrand selected locations to offer beer and wine

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From Restaurants & Institutions:

Starbucks location to serve booze

UPI, July 17, 2009 Friday 12:42 PM EST

“Starbucks said one of its Seattle stores will serve a variety of beer and wine as part of its effort to rebrand the location as a locally-oriented cafe.

The store, set to reopen next week after renovations under the new name “15th Ave. Coffee and Tea,” will offer a half dozen varieties of beer and wine in an attempt to expand business during the slow evening hours, USA Today reported Friday.

Major Cohen, senior project manager at Starbucks, said a bottle of beer or a glass of wine will sell for between $4 and $7. He said Starbucks is planning to open two similar locations in the Seattle area and the concept could be spread to other cities if it proves successful”.

Read the rest of the article here:

http://www.rimag.com/articleXML/LN1008022026.html

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